Veteran Marketing Strategist to Drive Brand Awareness and Product Preference Globally
SUNNYVALE, Calif., July 27, 2011 /PRNewswire/ — Meru Networks, Inc. (NASDAQ: MERU), the leader in virtualized 802.11 enterprise wireless networking, today announced the addition of Mr. Carl Gustin as Chief Marketing Officer. Gustin, a veteran of technology and brand marketing, will spearhead the company’s global marketing and branding initiatives. He brings a history of managing global brands and helping companies capitalize on growth opportunities in the face of broad industry trends such as today’s undeniable shift toward all wireless networking. At Meru he will oversee product and vertical marketing, advertising and branding, channel and partner marketing, public relations, Internet marketing and business intelligence/market research.
“We believe we are standing at the beginning of the all-wireless era,” said Ihab Abu-Hakima, President and Chief Executive Officer of Meru Networks, “and that wireless demand has the ability to exceed anything that we have seen before in technology. Meru’s unique WLAN technology is designed to deliver the industry’s best support for the density, mobility, and device diversity requirements of today’s business environments, giving Meru an enormous opportunity to deliver uncompromising wireless connectivity to a growing array of companies. Carl’s deep and diverse experience in branding and marketing is perfectly suited for Meru as we focus on capitalizing on this next phase of industry growth.”
Mr. Gustin brings a strong track record of successful global marketing strategies that have shaped brands and driven product preference. Prior to joining Meru, he worked with companies in various categories including large global brands and new emerging brands. Previously, he worked as Chief Marketing Officer and Senior Vice President for Eastman Kodak, Senior Vice President of Marketing at Digital Equipment Corporation and Corporate Senior Vice President, Worldwide Marketing and Communications at Apple Computer where he oversaw corporate advertising and branding, as well as market development and strategic planning for several new products. Earlier in his career he managed well-known advertising agency operations in the U.S.
“I believe a tectonic shift is underway as businesses increasingly realize that wireless connectivity has gone from being a casual service to one that is absolutely essential – brought about by the onslaught of mobile devices,” said Mr. Gustin. “With an unwavering vision, an outstanding team of experts, and an unparalled team in engineering, I believe Meru is clearly positioned to address that shift head on, disrupting both the wired networking world and legacy approaches to wireless. I look forward to helping Meru capitalize on this shift and become a global category leader by installing a world class marketing operation.”